Skyrocket to the first page of the search engine results with a 14-day free trial of SEO Ranker’s introductory paid plans. SEO Ranker provides an easy step-by-step process needed to optimize any content or website. Experience local visibility for your business listing with our Google My Business service. Drive unlimited traffic to any website of […]
Technically, you don’t need Google Analytics 4 (GA4) to measure your holiday sales efforts this season because Universal Analytics (UA) is still active. However, next year at this time UA will no longer be tracking data and the individual accounts will likely be permanently shut down and closed sometime around January 2024. From next year […]
Join thousands of search marketers online next week at SMX — November 15-16 — to learn actionable tactics that will take your SEO and PPC campaigns to a new level of success. Your FREE All Access pass unlocks nearly 50 tactic-rich sessions programmed by the Search Engine Land editors that explore the latest search marketing issues — from machine learning to E-A-T, […]
In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an analytical approach to search marketing. My “weapon of choice” for manipulating search data is Excel and one of my favorite features […]
SEO and content marketing go together so well. They just work. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. With both content and SEO working […]
Personas vs Archetypes Personas A user persona is a hypothetical personification of a certain type of user. They’re given a specific fictitious identity – a ‘persona’ – which can include a name, age, job title, location, and biography. For example: Charlotte, 29, South-East England, Primary School Teacher. Lives with her partner and young child. Enjoys […]
Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February. The push for more ad space. Apple has been pushing aggressively lately to generate more demand and ad space for advertisers. Four new Apple Search Ad placement options New Apple ad spots are coming by the end […]
Creators can now co-stream live videos with their friends on Twitch and TikTok. The new YouTube feature is called Go Live Together, and it’s rolling out over the next couple of weeks. Not new. The new feature is compared to TikTok’s multi-guest and Twitch’s Guest Stars. YouTube’s newest addition Go Live Together can only be […]
With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4. Part of that planning revolves around: Mapping out how budgets will be spent over the final month and a half of the year. Which days to push the pedal most on. We […]
Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. What was said. John […]
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