SMX Next kicks off at 11 a.m. ET today, so in about an hour, and we start with an exclusive keynote where I have the honor of interviewing Hyung-Jin Kim, the VP of Google Search. Kim has been with Google for 20 years and he leads the search ranking team. In this keynote, my goal […]
Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. Video Ads can be used to complement your existing image and text ad strategy to reach more potential customers as they move across the online landscape. How it […]
Google has updated its review snippet structured data help documentation to recommend using dots over commas for the decimal numbers in your review snippet markup. Dots over commas. Google updated its review snippet structured data help documentation to now recommend using dot separators for decimal ratings. Google added this section twice to the documentation, in […]
Many brands, particularly SMBs, have relied exclusively on Smart Shopping campaigns to appear in Google Shopping ad listings. Thus, Googleās Q3 2022 transition from Smart Shopping to Performance Max (PMax) campaigns carried high stakes.Ā Fortunately, if results from Tinuiti advertisers are a good indicator, the transition process appeared to run briskly and smoothly for most. […]
Only the spammiest of spammy SEOs āguaranteeā anything. āGuaranteedā first position rankings, āguaranteedā traffic estimates, and āguaranteedā ROI only live in the deepest, darkest pits of spammy LinkedIn InMails. And only the unsuspecting, naive, plus frankly ignorant businesses fall for these flagrant falsehoods. Butā¦ Thatās not to say you canāt forecast or predict page rankings, […]
For the last several hours, Google Ads users have been noticing issues logging in. Google Ads product liaison Ginny Marvin tweeted the following response, stating that the problem was caused by an authentication issue: An issue with Google account authentication is preventing some users from accessing Google services, including Google Ads and Display & Video […]
There are numerous cases of businesses losing all of their reviews that they have acquired over the years in their Google Business Profile listings. The issue seems to be related to Google automatically applying suggested edits from the web to those business profile listings, which in turn can create a new CID for that business […]
With the recent developments on Twitter, you may have heard about Mastodon in the news. Perhaps youāve already joined to protest or find an alternative.Ā Although you can use Mastodon as an alternative to Twitter, there is no such requirement. This article will discuss how digital marketers can join Mastodon, what to expect, and how […]
A new report shows that the cost per lead has increased for about 91% of industries in Google. The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). Industries that saw a decrease in cost per lead are Finance & Insurance (down 2%), and Education and Instruction (down […]
1. Does everyone truly understand what link building is and why itās needed? As an SEO, youāll be familiar with link building ā from what it is, to why itās needed.Ā But for those internally that hold the purse strings, link-building can be quite confusing.Ā Simply explaining that āitās a backlink from an external website […]
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