Effective b2b content marketing B2b copywriting is an essential cog in your marketing machine. Strong b2b copy is crucial because using it across all of your marketing channels allows you to nurture and drive leads and, ultimately, aid conversion. So what exactly makes for successful b2b copywriting? Firstly, an in-depth understanding of your audience. Gaining […]
As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure. From using strong passwords and updating plugins to installing a security plugin and monitoring traffic, these tips will help you keep your site safe from hackers. Why security matters for SEO Website security is often overlooked. […]
Having first-party data is only half the battle for marketers. As you consider the 2023 roadmap, itâs critical to understand whatâs possible with the customer data you do have, which partners add measurable value and how to implement successful data strategies. Register today for Lotame Accelerate: The (R)evolution of Customer Data in 2023 to learn […]
With just a few strategic pieces in place, content marketing can work outrageously well. Businesses that blog generate 67% more leads than businesses that donât blog. They also get 55% more website visitors and 434% more pages indexed in search engines. The problem is, how do you put those necessary pieces for results in motion? […]
The last few weeks have been nothing short of dramatic over at Twitter headquarters. But before we get into that, I just want to thank dark-paul gosselaar for our cover image inspiration. And I would be remiss if I didnât mention that I sympathize with all of the employees who have been let go, by […]
Google Business Profiles can be claimed by the owner or business manager in Google Maps or in Google Search. When someone makes a claim for ownership of a Google Business Profile listing and if that business was already claimed by someone, the current owners will get an email asking if they approve or deny the […]
As a part of the program, grant recipients will be offered dedicated partner support, seed funding invested into the development of their channels, and the opportunity to participate in bespoke training, workshops and networking programs. Meet the class. One of the creators from the 2023 class is Jasmine Taylor from Baddies & Budgets. Taylor shares […]
Risk-taking is part of any marketerâs job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, I arrive at the airport just an hour before my flight. I try new restaurants in town, but donât get […]
Googleâs formula for success requires a balance of doubling down on whatâs working, and âplacing calculated bets to unlock future growth.â The formula comes directly from Googleâs best practices playbook. 1. Directly connect your marketing goals to real business outcomes To maximize ROI, start with defining the value of different conversions based on what theyâre really worth […]
Itâs hard not to be anxious about the macroeconomy right now. Unless youâre a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, youâre working against an undercurrent of stress and performance pressure. These emotions may help some marketers achieve hyper-focus. But theyâre also leading […]
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