Google’s Search Advocate John Mueller – in a rare case of annoyance – said that any SEO advice mentioning “link juice” is not to be trusted. Is it or not? I wondered about the context and doubted whether it was true. There are different opinions. After Barry Schwartz shared the news on LinkedIn, a lively […]
Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits your site, you’ll have a way […]
Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a […]
In an ideal world, guarding your most valuable asset, your brand, would be effortless. But take off those rose-tinted glasses, and you wake up to the reality that competitors are posing threats to your brand in search every day of the week. You’ve risen to the top of the search rankings. Hurray! But realize your […]
Agencies can often fall into the trap of thinking that clients are happy if they increase their marketing investment. Similarly, we assume that employees are happy if we’re focusing on culture and trying to do the right thing. But are those things really true? Our agency uses two simple metrics to gather objective data – […]
What is pivot-table-js? Available on NPM, pivot-table-js is a lightweight module that closely replicates the functionality of Excel and Google Sheets pivot tables. Used heavily in our internal suite of bespoke web apps that power our internal workflows, pivot-table-js allows you to apply aggregations to sets of values. Feed-in an array of objects, specify the […]
Google has added a new spam policy to its search spam policies today, the new spam policy is named “Policy circumvention.” In short, if you find ways to get around the current spam prevention measures, Google may take action on your content, site, or account. The new policy. Google posted the new policy over here, […]
Facebook and Instagram parent Meta has just rolled out new privacy updates for everyone under the age of 16, or 18 in some countries. New privacy defaults. Starting today, teens will default to more private settings when they join Facebook. For teens already on the platform, Meta recommends making these changes manually. The new privacy […]
Google has published a new help document that talks about the more “notable” ranking systems Google has deployed over the years that are both currently in use and no longer in use in Google Search. The document is named a guide to Google Search ranking systems. Ranking systems in use. The document specifies that these […]
Google may have a new shopping competitor on its hands. Shopify is testing a new feature in its app that allows customers to search across all merchants on the platform. How it works. The new “Search for anything” search box enables you to search for items previously purchased, merchants matching the search term, and products […]
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