As 2022 winds down, marketers are being asked to focus on efficiency and “do more with less.” The most successful have leveraged tools such as calculated metrics, artificial intelligence and real-time insights. In this webinar, learn how a financial institution with over 21 million active customers connects its customer data, segments audiences faster and delivers […]
The concept of expertise, authoritativeness and trustworthiness (E-A-T) has played a central role in ranking keywords and websites – and not just in recent years. Speaking at SMX Next, Hyung-Jin Kim, VP of Search at Google, announced that Google has been implementing E-A-T principles for ranking for more than 10 years. Why is E-A-T so […]
I have an admission: I once created “doorway pages” on a large scale. In my defense, this was years before Google existed. And, it was not considered spam in those days. Doorway pages might seem like a nebulous concept for some marketers to grasp. Since Google announced that creating such pages was considered illicit practice, […]
Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. The new ‘Conversions’ objective. Advertisers are now able to focus their ad campaigns on those users who are most likely to take specific actions. Previously, Twitter advertisers were able to optimize campaigns to focus on clicks, […]
Yahoo has just finalized a 30-year exclusive advertising partnership in Taboola, which would secure a 25% stake in the company. This deal will allow Yahoo to use Taboola’s tech to manage its native ads. Taboola’s native edge. Taboola specializes in native ads which can be found on popular sites like CNN and MSN. The ads […]
Inflation and “sagging consumer sentiment” accounted for relatively muted Black Friday in the US this year. However, the numbers show that shopping centers are making a comeback, as people are enjoying brick-and-mortar shopping experiences again. Adobe Analytics said online sales rose 2.3% to $9.12 billion. The company’s initial projection was $9 billion, (for perspective, this […]
Microsoft is looking to double its ad business from $10 billion a year to $20 billion in revenue. Leadership didn’t specify a timeframe, but if their goal is reached, it will become the sixth-largest digital ad seller worldwide. Microsoft’s multiple ad properties. Microsoft’s ad properties include Bing search, Xbox, MSN and many other websites that […]
Rick and Morty. Hall and Oates. Coffee and bourbon. Rich results and structured data. All four: iconic duos. But only one can generate over $80k in revenue once added to your website. On May 17, 2016, Google introduced the concept of “rich cards.” Google has revived rich cards into what SEO professionals call rich results […]
You hired your content marketing agency in good faith. You had every hope they would soon start producing fantastic content for your brand or your clients’ brands. That content would help build awareness around the brand, pull in more traffic, and generate more leads. But your hope started to fizzle as months passed with little […]
Make the most of the GA4 ExplorationsLooking for more insights compared to the standardised GA4 reports? The Explore module includes a number of reporting tools to help you dive deeper into your data. Plus, you can produce your very own personalised analytics environment. The variety of tools invites you to create custom funnels, segment overlap […]
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