For as long as marketers have been chasing leads online, the debate over gated versus ungated content has raged. Entire conference sessions, whitepapers, and LinkedIn flame wars have been dedicated to the question: Should you hide your best stuff behind a form fill, or give it away for free to maximize search rankings and reach? […]
As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring that automation truly drives efficient results. Yet, the data available often tells only part of the story, with some advertisers reporting that 20%-80% of their ad spend is tied to hidden search terms. So where […]
You can now enjoy continuous translation in Circle to Search, allowing you to keep translating as your scroll or switch apps.
Apple is preparing its own AI-powered search engine. Known internally as World Knowledge Answers, it will debut next spring as part of a long-awaited Siri overhaul, Bloomberg reported. The goal: Transform Siri into an “answer engine,” pulling information from across the web in a style similar to Google’s AI Overviews, ChatGPT, and Perplexity. The upgrade. […]
Traffic from large language models (LLMs) doesn’t convert significantly better than traditional organic search, according to new research from digital marketing agency Amsive. What they found. Across 54 websites analyzed: Organic traffic converted at 4.6% vs. 4.87% for LLM referrals. That slight edge disappeared under statistical testing – the difference was not significant. Even on […]
Carolyn Shelby published an article on SEJ the other day with the headline Stop Trying To Make GEO Happen. “Stop trying to make GEO happen. It’s not going to happen,” she wrote. With all due respect to Shelby, whom I know and have tons of respect for (she’s a contributor at Search Engine Land as […]
PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign management meant adjusting CPCs by a cent or two at the keyword level – manually. Since then, the role of a PPC specialist has […]
One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report. As long as you’re spending money on Search and Shopping, you can get an instant look into how your search visibility stacks up against theirs. Plus, it’s quite common for your “auction competitors” to be […]
Google has made several additions to the business links policies & guidelines within the Google Business Profiles help section. Google doubled the size of the document, adding new sections for dedicated landing pages, direct action completion, social media sites and a new business links crawability policy. Here are the new sections that those in the […]
AI search is rewriting the rules of visibility. Google’s AI Overviews aren’t just another rich result or algorithm update. They are cutting into clicks, pushing ads into unpredictable spots, and leaving both SEO and PPC teams with incomplete data. Success now depends on breaking down silos: Sharing insights. Aligning strategies. Moving together when the old […]
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