How to use Google Search to help manage uncertain times
Here are a few ways you can use Google Search to find support and navigate financial hardship.
How to drive 10x more conversions with magnetic paid search offers
You’ve got a lot of levers to pull in your paid search account that might improve performance. But the absolute best optimization you can make is one you won’t find in the Google Ads interface. The open secret of successful paid search managers is to start with a magnetic offer. Magnetic offers attract your target […]
Google launches new Google Search status dashboard
Google has launched a new status dashboard, this dashboard is for Google Search at status.search.google.com. Google Search status dashboard. The Google Search status dashboard will show you if there is an outage or issue with Google Search. Specifically, Google will confirm if there is an issue with crawling, indexing, or serving in Google Search. Google […]
4 main types of local links and how to earn them
Getting backlinks is like getting regular exercise. It’s time-consuming, and the results aren’t immediate, but a daily workout contributes to your long-term health. Similarly, regularly working on a solid backlink profile builds authority for your website and contributes to organic ranking growth. In local SEO, getting backlinks is particularly challenging. Small businesses often don’t have […]
Google launches visual elements gallery documenting 22 elements on the Google Search results page
Google has launched a new help page that documents what Google calls the most common visual elements on the search results page. Here Google has laid out visually 22 elements found on the search results page, explaining what the elements look like, what they are called, and whether you can optimize your site for them. […]
2 new Google data-driven attribution features
Google has just announced two new data-driven attribution features intended to introduce more transparency and make it easier for advertisers to switch. Why we care. Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model. Advertisers who are unclear about the effects of this model should use the […]
18 Google Scholar tips all students should know
18 tips to become a Google Scholar expert — one for every year it’s been around.
After the content audit: 7 steps for improving content
While we may all have goals when we start producing content, it can be easy to stray away from them or stop tracking them over time. As your website grows, it’s recommended you run a content audit periodically to allow yourself to reset your goals and expectations and align your content with your current business […]
6 SEO considerations for a successful international expansion
You might have detected a great opportunity based on a fair amount of traffic to your site from a specific country. Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Whatever the reason, an expansion, a new product launch or a diversification will always […]
Data Visualisation: the tips and tricks to humanising data and shaping a robust business narrative
Don’t #1: Create data clutter An abundance of visualisation styles and vast amounts of data make it tempting to create data-packed dashboards with dense tables that ultimately impart no value to anyone. A further use of myriad colours and styles leave users overwhelmed and confused. This could eventually lead to analysis paralysis, causing significant productivity […]
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