Advertising on Google Ads is a no-brainer for many brands. Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been a better time to scale Google Ads. Getting started can be a bit more complex than it used to be. You’ll need to make […]
Google has retired Web Light, Google’s mechanism to serve pages and content faster, using a more lightweight version of that page, to those with slower internet connections. Google said, “while this feature has worked as intended and enabled broader access to the richness of the web, increased affordability of more powerful smartphones has diminished the […]
Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only that, is your business on Facebook and using a content marketing strategy? If your audience hangs out on the social media […]
Google Books wants to help you find your holiday spirit with a list of public domain holiday stories you can download and read free of charge.
With the Google December 2022 link spam update and helpful content update both still rolling out, SEOs are worried that Google may have one more Google algorithm update up its sleeve before the year’s end. Well, it will not happen, said John Mueller from the Google Search team. No more core updates this year. John […]
Make the eco-friendly choice, the easy choice with updates you may have missed this year from Maps, Flights, Search and Pixel.
In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.) This article will break down: The major moves from the past 12 months. How they impact paid search marketers. What they mean for the future of Google Ads. A […]
Change is the only constant in SEO. At the moment, change is the only constant in the economy. Adapting to SEO shifts, reduced paid spending, and the general consensus of having to do more with less have hit marketers hard. As C-suite members look to reduce costs and improve efficiencies, SEO has risen to become […]
Google has made significant changes to its Quality Rater Guidelines (QRG) for search. While Google updates this document several times per year, the latest version, updated today, came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new pages worth of content. While […]
11 interesting insights about a few of our winter interests, courtesy of Google Trends.
Recent Comments