AdWords Managed Accounts get shared negative lists across accounts In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. For accounts in […]
Intent research vs. keyword research In 2020, FrĂ©dĂ©ric Dubut of Bing told us: âKeyword research are probably going to become slowly obsolete and youâll need to switch to intent research as a practice.â Barry Schwartz asked Googleâs John Mueller about Dubutâs statement. Hereâs what Mueller said: âThereâs probably always gonna be a little bit of […]
The Spam Clock in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 1 of that year. Blekko said 1 million spam pages were being created every hour. How bad was Googleâs spam problem then? Big. But as Danny Sullivan pointed out at the […]
Google said the two different Google search algorithm updates â the December 2022 helpful content system and the December 2022 link spam update â may take another week or two to complete their rollout. The helpful content update started Dec. 5, and the link spam update started on Dec. 14. The algorithm update rollouts were supposed to be completed […]
2022 marked the first year since 2014 that Google and Metaâs advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. Whatâs going on. Amazon, ByteDanceâs TikTok and streaming services like Netflix are continuing to increase their foothold. People are spending less time […]
Weâve all heard about search engine optimization (SEO), but what about search engine de-optimization? In one Search Off The Record episode, Martin Splitt, Gary Illyes, and Lizzi Sassman discussed de-optimization â the process of taking a page off SERPs. The goal of deoptimization is ranking the page that is most likely to attract qualified traffic […]
Google Webmaster Tools adds âunnatural linksâ and âcloakingâ spam warnings In 2011, Google Webmaster Tools started sending out two new types of warnings â for âunnatural linksâ and âcloaking.â The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines. At the time, Google […]
When analyzing consumer behavior at scale, decision-makers need to keep up â making consumer insights matter more now than ever. This means staying on your toes with actionable consumer intelligence from continuous social listening is a must. Join this live webinar and learn how Purdue Universityâs Center for Food Demand Analysis and Sustainability created a […]
Consumers in a 12-year-long class action lawsuit against Google say that Google shared their queries with third parties without their permission. What happened. The lawsuit alleged that Google violated both the Stored Communications Act, a federal law that governs access to records held by internet service providers, and state laws in California. The settlement. Details […]
I have a new recommendation for Google Ads advertisers in 2023: Turn off and pause the use of all Google Ads recommendations.Why? On Jan. 4, Google Ads fundamentally changed the definition of a recommendation that users previously implemented. And Google is only giving advertisers two weeks before the change hits. Before we begin here, the […]
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