Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. They’ll also end advertisers’ ability to target personalized ads to under-18 users based on their in-app activity, including who they follow on Instagram and what Facebook pages they like. After the changes take effect, personalized ads on Facebook […]
Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. But […]
Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, services and interactions. You should also be able to see Items purchased and purchases by […]
Apple has revamped the Apple Business Connect service, where businesses can update what Apple Maps shows about their business. This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works. Apple Business Connect. Apple said this is a “free tool allows businesses of all sizes to customize […]
Google Business Profiles will only allow product pricing when the price is a single price, not a range of prices, starting on February 15, 2023. Also, Google said that it will no longer allow custom call to actions in Google Business Profiles. Google’s message. Google posted a message in the Google Business Profile products section […]
Google reinstated indented search results at the end of 2021. Indented search results are when Google shows additional page(s) from the same domain that it thinks are relevant to your query. These usually occur on Page 1.  Many people might think having two search results on Page 1 is a good thing, but I will […]
With continuous Google algorithm updates and feature changes, paid search marketers live in a world where their efforts to generate clicks or conversions are constantly disrupted. Add the layer of economic uncertainty to the table; now, revenue is at the top of everyone’s list of priorities. Now is the time to power into 2023 the […]
Search is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans: It’s extremely targeted, reaching exactly the people who are looking for our content, so they can be served with highly targeted ads. It’s highly transparent – you can see the exact performance metrics. It’s very […]
The challenge We’ve worked closely with this client for over 4 years now, across 15 of their EMEA markets. With multiple websites to maintain, let alone improve, we have to pick our shots when it comes to recommendations – ensuring everything is scalable, and we achieve the best possible outcome on the bottom line vs […]
The mobile intrusive interstitials penalty In 2017, Google started rolling out the mobile intrusive interstitials penalty. In August 2016, Google announced plans to lower the rankings of pages “where content is not easily accessible to a user on the transition from the mobile search results” – and that crackdown would begin on Jan. 10, 2017. […]
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