To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and then apply it to relevant campaigns. This will save you the effort of adding the same negative keywords to individual campaigns and make it easier to manage future changes to […]
SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. If you missed the session, […]
In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today. But users no longer solely rely on traditional search engines to look up information. I believe it’s time for SEO professionals […]
Google AdWords API launches In 2005, Google launched the Google AdWords API. Google said API usage would be free, though activity was capped via a quota system. Those with larger accounts or spending more with Google would be allowed to have higher activity. Google described the AdWords API as a: …free Google AdWords beta feature […]
Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The announcement was made on Twitter. How it works. Twitter says “Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.” “Search Keywords Ads differ from other […]
Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent weeks. People are looking for information about both topics. Source: Google Trends Thousands are writing about ChatGPT across the web… Source: Google Search …and talking about it in various communities. Source: Exploding Topics And as you can tell from the graphs, […]
Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a column looking back on Google’s biggest 2022 moves, most advanced search marketers begrudged this direction since more controls provide good marketers more room to […]
Google is opening access to the local car inventory beta feature to all US dealerships using the cars for sale feature in Google Business Profiles. Greg Gifford reports that Google has opened this beta feature now to all US-based dealerships. Cars for Sale open. Google has opened up the “Cars for Sale” feature in Google […]
LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. Advertisers could now target by exact job title, company name or LinkedIn Group. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Originally, advertisers could only target by geography, job function, industry, company size, seniority, age and gender. Although […]
Microsoft Corp. announced its financial results for the quarter ended December 31, 2022, which showed an increase in revenue of 2% to $52.7 billion. However, operating income and net income decreased by 8% and 12% respectively, when compared to the corresponding period of the previous fiscal year. The company’s CEO, Satya Nadella, stated that the […]
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