First Microsoft Bing. Then Google. Now Baidu is reportedly planning on bringing ChatGPT-style AI to its search results. Why we care. All the major search engines are seemingly in an arms race to add AI chat to search. Once search engines eventually add the chat features to search, it could have major implications for publishers […]
Creating content to satisfy long-tail search queries is an often-overlooked strategy. Itâs easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race. Search has been evolving and talking about keywords might seem old-fashioned. But long-tail queries have […]
One of the most popular formats for written online content is the humble listicle. 55% of bloggers say theyâve published a listicle in the last 12 months (only how-to articles rank higher). But this popularity exists precisely because people love to read lists. We love clicking on list headlines because theyâre incredibly specific and set […]
Yahoo Search seems like it will be making a come back in the future. Yahoo has been dropping hints over the past couple of weeks related to this return and is also hiring a Principal Product Manager for the Yahoo Search platform to help lead these initiatives. The job posting. Yahoo posted a job listing […]
Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Jumpshot was made famous within the SEO industry by SparkToro founder Rand Fishkinâs (heavily criticized and widely circulated) zero-click analysis and presentations. Articles from Vice, PC Mag and Motherboard claimed that Avast and […]
Google penalizes French link network In 2014, Googleâs Matt Cutts tweeted, âToday weâre taking action on a French link network that violates our quality guidelines (Buzzea).â Buzzea was less than thrilled about being called a link network, saying they âoppose this assertion since we never stopped wanting to keep the ethical side of sponsored articles […]
Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Does that sound like featured snippets? It should. Because it was. We know from Google that featured snippets were introduced in January 2014. We donât know the […]
A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors the search engines uses for ranking search results. Why we care. This leak has revealed 1,922 ranking factors Yandex used in its search algorithm, at least as of July 2022. Perhaps Martin MacDonald put it best on Twitter […]
Google Books solved a challenging logistical journey shipping books from the National Library of Israel to Munich by sea freight.
Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since Googlers have reiterated this for years. In November, Duy Nguyen from Googleâs search quality team expressed the same, while explaining why link building campaigns are a waste of time and money […]
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