Webinar: Kickstart your first-party data strategy by Cynthia Ramsaran

With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the login box as a critical first step in executing an effective first-party data strategy. It’s no longer just a security requirement – it’s now the […]

OpenAI launches new tool to detect AI-generated text

OpenAI, the creator of ChatGPT, today released an AI Text Classifier that might be able to help you determine whether the text you’re reading was written by AI or a human. But there’s a but. OpenAI notes it’s “impossible to reliably detect all AI-written text” and it has “not thoroughly assessed the effectiveness of the classifier in […]

LinkedIn now lets you add an SEO title and description

You can now customize SEO titles and descriptions for any LinkedIn articles you will publish or have already published.  Why we care. Whether you’re using LinkedIn to grow an audience for yourself, your company or your clients, you want to take advantage of every opportunity you can to increase your search visibility and discoverability. This […]

Internal linking for ecommerce: The ultimate guide

Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites.  Internal linking helps improve the navigation and user experience for your website visitors and can also help improve your website’s search engine optimization (SEO).  This article will discuss the best practices for internally linking pages on ecommerce websites. […]

Meta advertising: 5 best practices for 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Much has changed over the past year, with Meta releasing many new tools and features. Advertisers now have more resources to scale their campaigns faster than ever.  Meta continues to […]

New updates for the GA4 search bar

Google has released three new updates for the GA4 dashboard, allowing advertisers to find information about current properties or accounts. Dig deeper. The following updates were posted by Google on their Analytics Help documentation. Find data stream details The following search terms allow you to open the details for a web or app data stream […]

Yandex scrapes Google and other SEO learnings from the source code leak

“Fragments” of Yandex’s codebase leaked online last week. Much like Google, Yandex is a platform with many aspects such as email, maps, a taxi service, etc. The code leak featured chunks of all of it.  According to the documentation therein, Yandex’s codebase was folded into one large repository called Arcadia in 2013. The leaked codebase […]

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