Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information on how your activity on and off our platforms informs the machine learning models. It will also include new examples and […]
Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature of leads and the variance in quality are two of the biggest impediments. Unlike ecommerce where a purchase signifies the “end” of the transaction, […]
SEO has a lot of moving parts. You have to worry about your content strategy, keyword selection, Google ranking signals, backlinks, and competition. When clients ask me if they can rank their site for a particular keyword, I conduct a SERP analysis immediately. I wouldn’t know how difficult it is to rank for a specific […]
Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta. Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. 4, 2006. Google also revealed that Webmaster Central had more than a million users. Read all about it in Google Webmaster Central […]
Maria Corcoran has been at Microsoft for about a year and a half. Before that, she was part of the in-house team at Adobe. In her SMX Next 2022 session, she discusses the evolution of page search and what that means for advertisers and brands. The advancement of technology has led to the creation of […]
These Valentine’s Day-themed Google Trends explore search interest in date night activities, heart-shaped food and more.
Men’s Journal is the latest publication to be called out for using AI to generate content that contained several “serious” errors. What happened. 18 specific errors were identified in the first AI-generated article published on Men’s Journal. It was titled “What All Men Should Know About Low Testosterone.” As Futurism reported: Like most AI-generated content, […]
Looking for new ways to elevate your search marketing game? Actionable tactics to boost organic traffic, design high-converting landing pages, and successfully navigate the switch to GA4 are just a click away. Attend your choice of SMX Master Class — a live, expert-led, two-part deep dive into your search marketing specialty — online March 1-2, for just $299 each. These 100% live training experiences […]
Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT. A search results page with long, detailed, and incredibly smart answers to your queries versus a search results page with short descriptions and links to longer answers are two very […]
You can have authoritative and helpful content, with ultra-fast page speed scores and keyword relevance and flawless UX across devices, and you might still leave yourself open to competitors boxing you out for traffic. How? Well, have you thought about website architecture lately? We’ve all seen plenty of examples of old Frankenstein sites that have […]
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