February 2023 is just halfway through and itâs already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands. While it is a bit early to […]
Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with large and complex data: Data quality icon at the individual card level. Previously, the Data quality icon appeared at the top of the Reporting snapshot report and the overview reports. However, different messages can apply to different cards. With […]
New Bing has been available to a small portion of the general public for about a week now. Iâve been playing around with the new AI-powered chat feature for a few days and it works better than I was expecting. If youâve spent some time testing out ChatGPT, and were impressed by its capabilities, youâre […]
If youâve seen a bunch of your Google ads getting disapproved over the last day or two, donât worry. Google advertisers have seen a massive number of their ads being disapproved for various reasons, such as âmalicious softwareâ and âcircumventing systems.â Anyone else getting hit with a wave of Google Merchant Center and Google Ads […]
We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But whatâs the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. Google would […]
Local is no longer just about listings, but omnichannel experience and engagement. Todayâs consumers want a personalized experience and engagement with local businesses through digital storefronts. To gain the trust of local consumers, brands must focus on delivering quality interactions and relevant information. Â This article will cover local trends that search marketers must know […]
Are Facebook ads still working in 2023? Thatâs the question everyone keeps asking and Iâm excited to say â yes, absolutely! Facebook (Meta) has been a difficult beast the last couple of years since Apple iOS 14 changed everything. But as Facebookâs modeling and AI have caught up with all the changes, Iâm now seeing […]
In the modern ecommerce world, personalization is everything. Itâs what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, itâs important to apply those personalization tactics to your tried-and-true customer communication strategy â email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization […]
Google releases âHow to hire an SEOâ video In 2017, Google added a new 11-minute video about how to hire an SEO to its Do you need an SEO? help document page. Googleâs Maile Ohye outlined the SEO hiring process in three steps: Conduct a two-way interview with your potential SEO. Check that they seem genuinely interested […]
Metaâs âyear of efficiencyâ is kicking off with killing the livestream shopping business on Instagram. Effective March 16, 2023, users will no longer be able to tag products while live streaming. The move reflects the challenges of making livestream shopping successful in the US market, in contrast to its popularity and profitability in Asian markets. […]
Recent Comments