Do you know what makes an SEO eager to apply for an open position and what makes them click “back” quicker than a guest posting request email? I do. At SEOjobs.com, I’ve been reviewing thousands of job descriptions for open SEO positions for almost a year now. Some were bad, many were OK but few […]
The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such as eroding salaries, mass churn and unbalanced account ratios. While it all sounds great in theory, executives […]
Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data. It read: “Search Console analyzed your performance report and found that your site had a […]
Bing chat sessions are now capped at 50 questions per day and 5 per session, Microsoft announced. There have been many bad examples shared of the new Bing AI chat sessions featuring everything from gaslighting to accidental racism. Microsoft has said it didn’t anticipate extended chatting, which “can confuse the underlying chat model.” What’s changing. […]
Meta, the parent company of Facebook, has introduced a new subscription service, Meta Verified, that provides users the opportunity to acquire the highly sought-after blue verification badge on their Instagram and Facebook accounts. Users can achieve this by verifying their identity for a monthly fee of up to $15. How it works. Meta Verified is […]
We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video content from creators and brands. On average, people watch 19 hours of online video per week – and across the last three […]
Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can be some hesitations to use it. Brands are afraid of missing out on brand equity with an established number. The cost on top of any other marketing cost seems high. […]
Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Google did not announce this change, which had actually happened months earlier. It was Google Webmaster Trends Analyst John Mueller who confirmed this on Twitter: “It looks like we dropped support for this around the […]
Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the top and/or bottom of the page. An additional ad (so, […]
Yahoo stops using Google search In 2004, Yahoo stopped using Google’s web search results and rolled out its own new index and ranking system. Although Yahoo had purchased Inktomi in December 2002, Yahoo opted to build its own web search engine. Yahoo still relied on Google for image search and and News search was a […]
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