Microsoft explains how Bing AI Chat uses ChatGPT and Search with Prometheus

Ever since Microsoft announced the new Bing AI search and chat experience, they have been mentioning technology called “Prometheus.” Early on, Prometheus was described as a model to power the integration of Bing Search and AI chat. Now, Microsoft explained in more technical detail how Prometheus works to just that. “We developed a proprietary technology […]

How to optimise product pages to minimise returns

Why e-commerce sites should be interested in optimising product pages to reduce returns Brands often focus on product page conversions for a boost in sales and forget about the impact of returns on your brand’s profit margin. Mishandling returns are a missed opportunity for creating long-term customer relationships and repeat purchases and a significant loss […]

This day in search marketing history: February 22

Google page experience update for desktop rolls out In 2022, Google began a nine-day rollout of the desktop version of its page experience update. Page experience was made up of several Google search ranking factors, including the mobile-friendly update, Page Speed Update, the HTTPS ranking boost, the intrusive interstitials penalty, safe browsing penalty and Core Web Vitals. The page experience update for […]

Google releases February 2023 product reviews update

Google has released the February 2023 product reviews update, and it will take about two weeks to rollout. The update brings new languages to the product reviews update, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. This is the sixth release of the product reviews update, this one is named […]

The first-party data strategy you need in 2023 by Cynthia Ramsaran

Looking ahead to 2023 and beyond, businesses worldwide face lots of uncertainty. One thing will remain constant throughout this period — customers expect excellent experiences when interacting with a brand. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% […]

How to navigate SEO keyword research in the era of ChatGPT

Microsoft’s plan to leverage its investment in ChatGPT’s parent company, OpenAI, is moving fast, with ChatGPT already surfacing in the Microsoft Bing interface. Mere months after Alphabet CEO Sundar Pichai referred to chatbots as a “code red,” Google soft-launched Bard, its answer to ChatGPT.  And user interest is keeping up. Interest in ChatGPT has exploded […]

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