Ranking in Google doesn’t guarantee visibility in ChatGPT: Study

Dominating Google’s first page doesn’t mean you’ll be mentioned in ChatGPT. A new study conducted by Chatoptic of 15 brands across five categories found almost no correlation between SEO strength and visibility in AI answers. Why we care. Many SEOs have argued that SEO success will carry over to generative AI platforms like ChatGPT and […]

Google expands AI Max globally to give advertisers more control

Advertisers worldwide can now tap AI Max for Search campaigns, putting Google’s AI tools directly into campaign optimization – with more control, flexibility, and creative oversight. What’s new: Global rollout: AI Max is now in beta across Google Ads, Google Ads Editor, Search Ads 360, and the Google Ads API. One-click experiments: Test AI Max […]

Measuring GEO: What’s trackable now and what’s still missing

Large language models (LLMs) are transforming how consumers discover brands and find answers to both simple and complex questions. For marketers, this shift demands new ways of measuring visibility and impact. Yet unlike Google search, generative engines reveal far less data to guide strategy. This article outlines the GEO metrics you can track right now […]

Brands back new licensing standard to charge AI for training data

Major publishers – including Reddit, Yahoo, Medium, and Quora – today announced support of a new licensing standard, Really Simple Licensing (RSL). In theory, RSL gives websites leverage to demand compensation when AI companies scrape and train on their data. Why we care. Until now, publishers could only block or allow bots via robots.txt. RSL […]

Are Google’s AI Overviews eating your PPC revenue? Key things to know by Adthena

AI Overviews haven’t just shifted how Google presents search results; they’re already reshaping the economics of paid search. When AI Overviews appear on your most valuable queries, they: Intercept attention. Push ads down the page. Erode click-through rates. For advertisers, that means revenue leakage even when ads are positioned well. But it’s not all bad […]

Google adds YouTube breakdowns for Demand Gen campaigns

Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements perform. Why we care. Until now, Demand Gen reporting lumped all YouTube traffic together, making it hard for advertisers to know whether Shorts, In-Feed, or In-Stream placements were driving results. The new segmentation means marketers can finally align creatives […]

Nearly all ChatGPT users still rely on Google: Data

Despite ChatGPT’s explosive growth, nearly all of its users also turn to Google, per new Similarweb data shared by SEO consultant Brodie Clark. In August: 95.3% of ChatGPT users visited Google, 14.3% of Google users visited ChatGPT. Yes, and… International SEO expert Aleyda Solis added additional SimilarWeb data from August in an X post: ChatGPT […]

ALWAYS HERE FOR YOU

CONTACT US

Feel free to contact us and help you at our very best.