Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. Itâs important to stay up-to-date with changes Google is implementing, especially just ahead of Q4 and […]
People have long added external links to their blogs in hopes of being seen as relevant. Countless others are vying for these backlinks because they want their rankings to increase. âWhat will happen if I external link to a popular website like Wikipedia?â a Redditor asked. And Googleâs John Mueller broke the floodgates open with […]
Most online content feels like stale crackers. Sure, it hits the spot. If youâre starving, it might help you feel less weak in the knees for a while. But then you will use that cracker-induced burst of energy to get yourself to some good food. As fast as possible. When the only question we ask […]
SEO decisions never happen in isolation. The factors that go into optimizing for search engines have to be weighed up with other commercial impacts. Good SEOs are always working to find that balance, to provide pragmatic solutions that consider search engines, users and corporate interests. Usually, itâs possible to find a middle ground â a […]
YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of September 2023. Why we care. YouTube Shorts are viewed by more than 2 billion logged-in users a […]
YouTube is expanding its link listing display on creatorsâ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the âSubscribeâ button to create awareness of your other platforms, such as websites, social profiles, merch sites and any other links that comply with its Community Guidelines. The new feature […]
X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program. Verified creators now need to have generated 5 million impressions in the previous three months â as opposed to 15 million. In addition, the company has also lowered the minimum payout requirement to $10 instead of $50, enabling more […]
Account suspensions are essential to âmaintain a healthy and sustainable digital advertising ecosystem with user protection at its core,â according to Google Ads. While we can all agree that the platform needs to be a safe experience for all, it can be a minefield for advertisers navigating the account suspension process. Letâs look at account […]
Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime. In this article, Iâll share a list of free tools I use to manage client accounts and […]
Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 â fortunately, weâve got some good news. There are a bunch of incredible courses and resources available thatâll boost your confidence and understanding of how to use the new platform. Here, weâve compiled a list of 11 Google Analytics […]
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