The importance of future-proofing content To clarify, future-proofing your website doesn’t mean that once a page has gone live, you’ll never need to touch it again. Rather, it’s about creating content you’ll be able to build on, refresh and repurpose rather than needing to cull it down the line. It’s about ensuring that the content […]
Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were turned off. Google found that, on average: 81% of ad impressions […]
The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for both ranking in the Google local pack and also in the Google organic local results. More survey details. This survey was conducted by Whitespark and surveyed 44 different […]
More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was the first time Google had confirmed it was moving a large number of sites to this mobile-first indexing process. Google told us in October 2017 that a limited number of sites had been moved over. Websites that were […]
Google Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update, or parts of it – was granted. However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time, […]
If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you publish stays consistent in look, feel, and sound anywhere it appears online? How do you make sure it stays true […]
Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over the years, they should never be needed. Sites small [and] large should always have a clear navigational structure.” This is a slightly stronger stance than […]
In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by companies outweigh the benefits.” And “79% of consumers are concerned about how companies use the data collected.” It’s clear – businesses need to prioritize customer trust and data privacy. The […]
Search for your next recipe, shop for helpful products and more this Ramadan, with help from Google.
Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are effective immediately and offer specific improvements for self-service clients and international advertisers. New features introduced in Reddit’s Ads Manager: Simple Campaign Creation: Create a campaign […]
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