A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks ÂŁ3.4 billion ($4.2 billion) in damages for all UK publishers. The bigger picture. Google is facing similar scrutiny in the U.S. The Department of Justice and eight states sued Google in an effort to dismantle its ads division. Google […]
As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. Itâs a complete example of your brand voice, expertise, and knowledge in a portable, endlessly sharable format. And if your appetizer (your ebook) impresses, your audience is likelier to partake […]
On March 3, LinkedIn introduced collaborative articles, a new type of content that LinkedIn publishes with the help of AI and LinkedIn users. While it was marketed as an initiative to surface the expertise of LinkedIn users (i.e., âUnlocking nearly 10 billion years worth of knowledge to help you tackle everyday work problemsâ), it is […]
These Search tools help you browse hotels, save money on your next flight and discover things to do
Google Bard just got an upgrade. By incorporating Googleâs PaLM language models, Bard is now better at math and logic responses. âToday I wanted to share that weâve improved Bardâs capabilities in math and logic by incorporating some of the advances weâve developed in PaLM,â Jack Krawczyk, the Google executive leading up Bard and Googleâs […]
Did you know Google can now detect if scammers are overlaying fake phone numbers in user-contributed photos within Google Maps and automatically detect and block those photos from displaying on business listings within the local search results? Google has released some information on its efforts to combat fake content and reviews in Google Maps and […]
I know what youâre thinking. âIâm going on a trip to Cape May, NJ and need a true âhidden gemâ of a travel guide.â Well, if by some extreme fluke, you see one of BuzzFeedâs AI-assisted content in your search results, hereâs my recommendation: avoid it. Thatâs because BuzzFeed has published 20 low-quality travel articles […]
Search marketers design, run and optimize campaigns â and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. Why we care. Although search marketers have several responsibilities and face a variety of challenges related to their roles and the technology they use, our survey shows that the majority […]
Googleâs ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. Itâs unlikely Google will sit idly by and take massive revenue hits as paid placements decline. We donât yet know what they […]
Youâve heard of a business mission statement â but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining your content marketing mission statement will give your content efforts a greater purpose. It will drive you toward a specific direction […]
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