When and how to use knowledge graphs and entities for SEO

If you’re like me, you’ve heard plenty of talk about entity SEO and knowledge graphs over the past year.  But when it comes to implementation, it’s not always clear which components are worth the effort. I’ve struggled to determine when and where entity concepts actually impact SEO, especially when time is limited. While modern search […]

Why SEO is your best defense against declining organic traffic

When most businesses start an SEO program, their primary goal is growth – more organic traffic, higher rankings, and increased revenue.  But in today’s search landscape, maintaining your visibility is just as important. With the rise of AI-driven search, AI Overviews, and zero-click results, organic growth is harder to achieve.  Nearly 60% of Google searches […]

Not appearing in Google AI Overviews significantly harms webpages: Study

Webpages are significantly harmed when excluded from Google’s AI Overviews, but benefit when included in AI Overviews. That’s according to a new study by Terakeet, a company that focuses on brand management for global brands. AI Overviews benefits. Webpages featured in Google’s AI Overviews benefit from increased traffic, regardless of their original ranking. Of note: […]

A guide to web crawlers: What you need to know

Understanding the difference between search bots and scrapers is crucial for SEO.  Website crawlers fall into two categories:  First-party bots, which you use to audit and optimize your own site. Third-party bots, which crawl your site externally – sometimes to index your content (like Googlebot) and other times to extract data (like competitor scrapers). This […]

PPC budgeting in 2025: When to adjust, scale, and optimize with data

Budgeting for paid ad campaigns has long been a static process – set a monthly budget, monitor spending, and adjust incrementally as needed.  This method works for industries with stable demand and predictable conversion rates but falls short in dynamic, competitive markets. Still, static budgets aren’t obsolete. In industries with long sales cycles, consistent conversion […]

Google Search Console API delayed

There are numerous reports that the Google Search Console API is delayed and not showing data sooner than this past Thursday, February 20th. If you use this API for your own tools, or bring in this data through Looker Studio reports, Big Query or other tools, your reports may be delayed. More details. The delays […]

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