Meta is giving advertisers more ways to reach WhatsApp users by combining click-to-message ads with Status placements, offering a new path to spark conversations with potential customers. Ads will now appear in WhatsApp’s Updates tab (home to Status and Channels) and, when tapped, send users directly into a business chat. The expansion builds on Meta’s […]

Reddit today launched a beta feature called 6-second Engaged Video Views, a new optimization goal designed to make video ads more impactful and cost-efficient. Unlike Reddit’s existing 2-second view objective, the new option prioritizes users who are likely to watch an ad for at least six seconds or to completion. Early testers reported +130% view-through […]

Paid advertising, particularly through Google Ads, is a cornerstone marketing channel for businesses of all sizes. However, there is no denying that with big brands dominating the platform, it’s becoming harder for smaller and mid-sized businesses to see success. In fact, more than 50% of respondents to a recent poll said small businesses have been […]

OpenAI and Harvard economist David Deming today released a large study about ChatGPT usage. The analysis of 1.5 million conversations shows that the chatbot is no longer a niche tool: Adoption is broadening globally. Gender gaps are closing. Most people use it for everyday tasks like writing, information-seeking, and practical guidance. While 30% of chats […]

Treasury Secretary Scott Bessent said Monday that Washington and Beijing have reached a “framework” agreement over TikTok’s future, potentially clearing the way for U.S.-controlled ownership of the app. “It’s between two private parties, but the commercial terms have been agreed upon,” Bessent said during U.S.-China trade talks in Madrid. Presidents Donald Trump and Xi Jinping […]

Local search ads are about more than visibility — they’re about being the first choice when high-intent customers are ready to call. But for marketers, managing these campaigns at scale can be challenging. From competing in crowded categories to closing tracking gaps and proving ROAS, local search requires a different approach to connect intent with […]

Google is set to automatically add Store Visits as a primary conversion type – with a pre-set value assigned by Google itself. Some advertisers say this move could inflate performance metrics without reflecting real sales. Advertisers received notices from Google stating that, starting Oct. 8, a store visit value of about $220 will be applied […]

Penske Media – which owns Rolling Stone, Billboard, and Variety — is suing Google. Google is accused of stealing Penske’s journalism to power its AI-generated summaries in search. Why we care. This is the first lawsuit by a major U.S. publisher targeting Google’s AI Overviews, which have negatively impacted traffic and revenue for various types of […]

Google added a new section to Google Search Console to show your “achievements” in the Search Console interface. This was previously only emailed as part of the receive Insights experience emails you received monthly but now there is a dedicated report for these achievements. How to access it. You can access the “achievements” section on […]

Generative engine optimization (GEO) has quickly become one of the most important – and debated – topics in search.  Some dismiss it as little more than SEO rebranded, but the reality is that GEO demands its own set of skills.  Chief among them is fame engineering – the discipline this article explores as the most […]