The shift to semantic SEO: What vectors mean for your strategy

It’s no longer groundbreaking to say that the SEO landscape is evolving. But this time, the shift is fundamental.  We’re entering an era where search is no longer just about keywords but understanding. At the core of this shift is vector-based SEO. Optimizing for vectors gives websites a major advantage in search engines and overall […]

5 SEO content pitfalls that could be hurting your traffic

No SEO strategy is one-size-fits-all, but there are common practices we follow when helping websites recover from traffic losses or drive growth.  We see these patterns across projects, making them best practices within our agency.  While they may not apply to every situation, they consistently deliver results. Here are the SEO pitfalls to avoid if […]

Google Ads run different auctions for each ad location

Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is wondering what changed and why Google did not announce this change more broadly. What changed. Google added these lines to the top of that […]

How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads

Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same weight. However, Google Ads provides a goldmine of insights into performance, user behavior, and conversions.  The challenge? Turning that data into action. Enter Google’s […]

The future of ecommerce search: Insights from 200+ retailers by Digital Marketing Depot

Shoppers expect fast, accurate, and personalized search results—but many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI-driven search is transforming ecommerce. Conducted by London Research in partnership with Crownpeak, this report reveals how leading brands are: Optimizing site […]

Google Ads API v19 just released with new features

Google announced the release of version 19 of its Google Ads API, introducing several new features and improvements for developers. What’s new. Google published the highlights of what is new and those include: Added support automatically generating enhanced video assets for Performance Max campaigns. Removed all feed-related entities from the Google Ads API like Feed, FeedMapping, FeedService, AdGroupFeed, feed_placeholder_view. Users should now […]

Google Ads brand settings: What you need to know about inclusion & exclusion

Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance Max. We’ll cover: What is Brand Inclusion in Google Ads? When should you use Brand Inclusion for Search? What is Brand Exclusion in Google Ads? When should you use Brand Exclusion? How to create and manage brand lists […]

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