There has been a striking drop in remote SEO role listings — down to just 34% — as well as SEO content job listings – down 28%. That’s according to The 2025 Previsible State of SEO Jobs Report, released today. Meanwhile, SEO job listings for leadership positions (e.g., vice president of SEO) grew by 50% […]
Get summer travel inspiration with trends from Google Search and Google Flights.
Learn more about updates for Google Search, Maps, Gemini and more that can help with summer travel.
The first core update of the 2025 year, the March 2025 core update, is now done rolling out and complete. It started on March 13, 2025 and completed about 14 days later on March 27, 2025. This update was a typical core update where Google updates its core ranking system to make search results more relevant […]
With the rise of AI-powered search and steady increases in monthly LLM referral traffic, many of our SEO clients are asking how they can improve their visibility and brand sentiment in AI responses. One of the biggest challenges, though, is that most marketing teams don’t have a dedicated generative engine optimization (GEO) budget or team […]
If you’re craving an advanced training experience that skips the basics and dives into the deep end of search marketing, look no further than Search Engine Land’s SMX Advanced – coming to Boston June 11-13. This is your chance to be a part of history at SMX’s return to in-person: Attend 500-level sessions on SEO, […]
Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the four Smart Bidding strategies in Google Ads. We’re going to cover: What is Maximize Conversion Value […]
Has your organic traffic looked like this over the past couple of years? I’ve evaluated a handful of global websites negatively impacted by core updates related to page experience, helpful content, and spam. This specific site is a large enterprise global site with multiple subdomains and millions of orphaned pages without proper URL structure. If […]
Discover spring’s must-have shoppable items, from chic skirts to sunny nails, powered by Google Trends:Butter yellow is the color of the season: Searches for the shade r…
Over the last few years, AI has upended many aspects of our world, including search. The rise of generative AI threw many of us for a loop. If you’re one of them, still scrambling to make sense of this new normal, you might be wondering: what matters most in SEO now? The answer may surprise […]
Recent Comments