Microsoft Advertising will only show ads from verified advertisers, starting Aug. 1, the company announced. Why we care. If you haven’t completed the Microsoft Ads verification requirements, you’ll need to do so before Aug. 1 to avoid any ad delivery interruptions. Timeline. The Microsoft Ads Advertiser Identity Verification program was announced in June 2022. Key upcoming […]
If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world. But there is one that has the potential to provide incredibly helpful PPC reporting nuance and customization for marketers who know how to use it. Yup, I’m talking about Custom […]
In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. At the root of things, we’re telling GPT-4 to produce an article outline based on […]
Today we’re announcing the 2023 Doodle for Google winner.
The Google Ads advertiser interface and console is currently down, going down at about 9:10 am ET this morning. Advertisers are trying to login to manage their accounts but they are presented with a 500 server status error. What it looks like. There are a flurry of complaints on Twitter, which I collected over here, […]
The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first. Today, most SEO content is “keyword-first,” aiming to fill content gaps and rank for specific terms. With Perspectives, Google tells us it favors content with fresh, […]
Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. These metrics should help you track your website metrics and goals in more detail using the audience builder tool. New metrics and dimensions. The five new dimensions added to the audience builder in Google Analytics 4 include: Country Manual […]
Linda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times. Despite Elon Musk’s recent optimism about Twitter’s advertising progress, stating that “almost all advertisers have returned” and […]
With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival. Leading video ads trends. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and emotion (HBO Max, […]
The clock is ticking for search marketers: July 1st marks the long-anticipated (read: dreaded?) forced switch to GA4, the 2023 Google Marketing Livestream has come and gone (what are the implications?), and generative AI is taking the world by storm (now is the time to pounce!). Join thousands of search marketers online next week for SMX Advanced — […]
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