TikTok is testing visual search in Shop, its ecommerce solution. Users can take a photo or upload an image to find and buy similar products. Why we care. TikTok has been moving more into ecommerce lately, with a goal of generating $20 billion in sales. While this feature seems promising, it remains to be seen […]
Google Merchant Center is testing a ācheckoutā pilot that could give you an extra opportunity to bring customers to your website. The Google Merchant Center team has sent out an email alerting merchants about this pilot and described it: āGive ready-to-buy customers the option to land directly in your checkout. A. new pilot from Google […]
In todayās competitive landscape, marketing agencies must constantly seek innovative ways to deliver exceptional value to their clients. Smart agencies understand the crucial role that online reputation and customer feedback play in achieving success. Whether your clients are grappling with negative reviews, a scarcity of reviews, or already boast a strong online presence, this guide […]
Amazon has confirmed it is testing a new feature in its Shopping app ā summaries of product reviews, generated by AI. The summary provides a summary of both positive and negative feedback about products. Beneath that is a note: āAI-generated from the text of customer reviews.ā Why we care. Reviews are a key factor when […]
Search is in the midst of a content revolution. Weāre at a time where content creators reign supreme and the search universe is no longer confined to the traditional boundaries of Googleās search engine results pages (SERPs).Ā As SEOs, weād be foolish to ignore the potentially seismic shifts we are seeing implemented, seemingly on a […]
Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I donāt think any brand should depend on a single marketing platform. Iāve written before about how to bring winning Facebook assets over to Google using a Performance Max campaign that replicates the social experience as best as possible. Today, I want to […]
Imagine if you could merge work and pleasure, spending your afternoons basking in the sunshine or exploring a new city. You feel happy that business is taken care of and that you can relax and enjoy your surroundings stress-free.Ā Well, imagine no longer. In this article, Iāll share tips from 10+ years of experience in […]
TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator, is available to all TikTok Creative Center users with a desktop TikTok for Business account. Why we care: The Script Generator will make life easier for advertisers by generating scripts for them. And the […]
Searching for advanced, actionable tactics toĀ take advantage of generative AI, transition to GA4, andĀ drive more traffic, leads, and conversions? Search no more. Join us online ā tomorrow and Wednesday, June 13-14 ā forĀ SMX AdvancedĀ ā the only conference designedĀ byĀ advanced search marketersĀ for search marketers. (Psstā¦ Canāt attend live? Instant on-demand access is included for free, so you […]
A lot of what impacts SEO success is ultimately out of the hands of search professionals. We can have elaborate and robust SEO strategies in place. We can demonstrate substantial traffic growth. Our organic conversions can be higher than ever. All it takes is an errant noindex tag to decimate our success overnight. There are […]
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