Publishers and search engines have long depended on ad placements and affiliate marketing to make money. Search engines rely on pay-per-click (PPC) models, while publishers blend display ads, affiliate links, and sponsored content. But with chat-based AI platforms like ChatGPT, Claude, and Perplexity on the rise, that foundation is starting to crack.  If users get […]

Food bloggers say this Thanksgiving is a breaking point. Google Search and AI Overviews, powered by Gemini 3, are rewriting recipes, stealing clicks, and in some cases serving dangerously wrong cooking instructions, Bloomberg reported. Why we care. For more than a decade, food bloggers could predict and rely on holiday traffic. Not this year. AI […]

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that landscape is already shifting. Large Language Models (LLMs) like ChatGPT, Claude, Gemini and Perplexity are rapidly becoming the first place decision-makers go for […]

In the last 24 hours, ChatGPT and Perplexity have introduced new AI-driven shopping experiences that aim to deliver more personalized product discovery and guidance. Both experiences are meant to help users find, compare, and purchase products through conversational queries informed by preferences and past behavior. ChatGPT Shopping research. OpenAI introduced shopping research, a guided buying […]

A surge of sophisticated phishing attacks is letting scammers take over full Google Ads Manager accounts (MCCs), giving them instant access to hundreds of client accounts and the power to burn through tens of thousands of dollars in hours without being noticed. Driving the news. Agencies across LinkedIn, Reddit, and Google’s own forums are reporting […]

As shopping becomes more visually driven, imagery plays a central role in how people evaluate products. Images and videos can unfurl complex stories in an instant, making them powerful tools for communication.  In ecommerce, they function as decision tools.  Generative search systems extract objects, embedded text, composition, and style to infer use cases and brand […]

Google Posts now supports scheduling and multi-location publishing within Google Business Profiles. This should make it easier for you to manage your Google Posts for your business(es) and client(s). Scheduling. When you add a new Google Post within Google Business Profiles, there is a new option to “schedule this post.” You can then select a […]

Canonicalization has long been a core SEO practice, yet it’s still one of the easiest to overlook. At its simplest, canonicalization helps search engines identify the original source of content and prevents duplicate versions from competing with each other. Large sites rely on solid canonical structures to stay organized, and small sites benefit by avoiding […]

You’ve probably heard the saying: Fast, cheap, or good – pick two.  The concept goes something like this: If you want something fast and cheap, don’t expect it to be good.  If you want it good and fast, it’s going to cost more.  And if you want it good and affordable, well, you’ll need to […]