With the rise of AI-powered features, search engines are not just directing users to information but delivering answers directly.  This shift is redefining how people interact with the web, raising questions about the future of SEO, content discovery, and digital marketing.  Here’s what’s coming next. From ChatGPT to Grok 3: The breakneck pace of AI […]

Ad hijacking occurs when dishonest affiliates create ads almost identical to a brand’s official ads.  They copy headlines, text, and display URLs so potential customers assume these ads are legitimate.  In reality, these affiliates, often involved in affiliate hijacking and other affiliate program scams, send clicks through their own tracking links to earn commissions they […]

Google concluded a 14-year legal battle over advertising billing practices, agreeing to a substantial settlement without admitting any wrongdoing. The resolution marks a significant moment in the company’s complex history of digital advertising regulations. The big picture. The lawsuit centered on allegations that Google manipulated its AdWords platform between 2004 and 2012, specifically targeting two […]

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look back. But what’s (much) harder is to look forward in time and identify areas that will increase in value in the […]

To meet the web content crawlability and indexability needs of large language models, a new standards proposal for AI/LLMs by Australian technologist Jeremy Howard is here. His proposed llms.txt acts somewhat similarly to robots.txt and XML sitemaps protocols, in order to allow for a crawling and readability of entire websites, putting less of a resource […]

LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency. The big picture: The new Media Planner helps you forecast ad performance before launch. Ad Duplication and Dynamic UTMs simplify campaign creation and tracking. Marketing Overview, Measurement Insights, and […]

Email is more than just a communication tool. It serves as the backbone of first-party data, identity resolution, and personalized marketing strategies — all essential for success in today’s privacy-first, omnichannel landscape. In this new white paper from AtData, Is Email Dead? Exploring the Evolution and Vitality of Email, readers will find a data-backed look at why […]

Google is rolling out new conversion tracking columns for Demand Gen campaigns, giving advertisers a more nuanced view of social-style performance tracking. Details. 100% attribution to last Demand Gen touchpoint. Available at campaign and ad group levels. Specifically designed for platform-to-platform comparisons. Why we care. Advertisers can now directly compare Demand Gen campaign performance with […]

Google has dropped its AI while browsing feature, formerly known as SGE while browsing. Google didn’t say why it removed the feature but posted a note in its help documentation that the feature is no longer. What is AI while browsing. Google originally wrote: “SGE while browsing was specifically designed to help people more deeply […]