Google appears to be working on a new experimental feature that would let users respond to links in search results via text, images and stickers, 9to5Google reported. Why we care. There is already a lot of competition for attention in Googleâs search results. If this search feature graduates from Labs, there will be even more […]
TikTok is going to start serving ads in its search results. Brands will be able to target users specifically using the appâs search box to look up products by using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. The tool is not a standalone product, but an extension of […]
Google is now rolling out the August 2023 broad core update. This is the second broad core update of 2023; the previous core update was the March 2023 core update that started on March 15, 2023, and ended on March 28. It has been just over five months since Googleâs last broad core update. The […]
The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. Thatâs according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more. […]
Online leads are not all equal. The quality of those leads ultimately matters in driving meaningful business outcomes. Focusing on high-quality leads in your PPC campaigns increases your return on investment for your marketing dollars. Additionally, improving lead quality allows salespeople to focus on more promising opportunities, streamline their sales process, and cultivate a loyal […]
SEO is easy enough, in theory. The strategies are obvious if youâve been around the block. Whatâs hard about SEO is the actual execution and implementation. The consistency. On a daily basis. Nowhere is this more obvious than link building. This article will explain why. Youâll also learn how to use the â5 degrees of link relevanceâ […]
Black Friday, Cyber Monday, Christmas, Boxing Day, and all the other holiday shopping days are not too far away. Really. Black Friday is just over 90 days away as of this writing. If you have a client or business dependent on the seasonal end-of-year holidays for revenue, there are a few reasons why you should […]
YouTube has confirmed that it is trialling a redesigned, smaller âSkip Adsâ button. The CTA buttonâs new look features: Smaller text A background with reduced opacity A curved border No capital letters in the word âAdsâ Here is a preview of the new button: In comparison to the older version: What has YouTube said? A […]
Google has responded to safety concerns regarding its Performance Max product. The search engine came under fire after its platform YouTube was accused of improperly tracking children for targeted advertising purposes in a study conducted by Adalytics. Brands using its PMax product may have inadvertently violated the Childrenâs Online Privacy Protection Act (COPPA) as a […]
Is low-quality content dragging down your websiteâs âreputation of knowledgeâ? It could be. Could older or outdated content be to blame? Maybe. But low-quality content isnât defined as âthe date it was published.â Nothing is that simple â there are many other factors at play. Google repeatedly emphasized this after CNET deleted thousands of old pages. […]
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