Search Engine Land Awards 2025: And the winners are…

Every year, Search Engine Land is delighted to celebrate the best of search marketing by rewarding the agencies, in-house teams, and individuals worldwide for delivering exceptional results. Today, I’m excited to announce all 18 winners of the 11th annual Search Engine Land Awards. The 2025 Search Engine Land Awards winners Best Use Of AI Technology […]

The agentic web is here: Why NLWeb makes schema your greatest SEO asset

The web’s purpose is shifting. Once a link graph – a network of pages for users and crawlers to navigate – it’s rapidly becoming a queryable knowledge graph.  For technical SEOs, that means the goal has evolved from optimizing for clicks to optimizing for visibility and even direct machine interaction. Enter NLWeb – Microsoft’s open-source […]

90% of businesses fear losing SEO visibility as AI reshapes search

Nearly 90% of businesses are worried about losing organic visibility as AI transforms how people find information, according to a new survey by Ann Smarty. Why we care. The shift from search results to AI-generated answers seems to be happening faster than many expected, threatening the foundation of how companies are found online and drive […]

Your ads are dying: How to spot and stop creative fatigue before it tanks performance

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper.  If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement falls, and cost-per-click (CPC) creeps up.  If you’re not, one day your former top performer is suddenly costing you money. Creative […]

ChatGPT Atlas browser could drain ad budgets by mimicking human clicks

Following OpenAI’s launch of ChatGPT Atlas, software company Search Atlas flagged a major issue: the AI-powered browser can interact with websites in a way that looks indistinguishable from real human users, including clicking on paid advertisements. Why we care. Businesses running digital ad campaigns could unknowingly pay for clicks generated by AI agents, not real […]

Google Ads turns 25: A look back at the biggest changes and advances in search

Google today celebrated the 25th anniversary of its ad platform, first launched as AdWords in 2000. Now known as Google Ads, the platform remains the backbone of the company’s revenue engine. Over two and a half decades, Google Ads has evolved from a manually managed system to a sophisticated AI-driven advertising platform spanning Search, YouTube, […]

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