Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why we care. Advertisers can now access improved campaign performance data, empowering them to validate investments, optimize strategies more efficiently, and enhance their attribution models. Ultimately, this could lead to maximizing […]
In an increasingly crowded digital world, it’s never been more crucial to distinguish yourself from the competition. Earning an industry award is one of the best ways to quickly and affordably rise to the top of your field while impressing clients and boosting company morale. Enter the 2023 Search Engine Land Awards by next Friday, September 1 (the final […]
Generative AI is going to revolutionize the SEO industry, but perhaps not in the way you think. Yes, your day-to-day job as an SEO is most likely going to look different in a few years’ time. But are bots going to replace you? “Absolutely not,” said Britney Muller, Marketing & SEO Consultant at Data Science […]
Reddit is significantly expanding its interest targeting categories for advertisers. The platform is increasing its current offering from 66 to 152, with additional topics and subjects also set to be rolled out in the coming weeks. Why we care. The expansion will create more opportunities for brands to serve ads to relevant audiences, which could […]
Enterprise SEO—quite literally—refers to SEO that happens at an enterprise-sized company. Enterprise SEO produces unique challenges for SEOs and digital marketers to overcome for maximum impact. The slower decision-making processes at the enterprise level, organizational silos, historical enterprise SEO neglect, and a lack of understanding from stakeholders on the importance of SEO can dismantle even […]
Search engines, especially Google, are in a constant state of evolution. Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and […]
Artificial intelligence (AI) is over-hyped. AI is not the panacea to your business’s woes. AI will not fix your unproductive team. AI will not catapult your career overnight. AI is an emerging technology that has captured the zeitgeist, and its long-term impact is unknown. Three tenets of my argument for why AI will not change […]
Google has been busy sending notifications that Universal Analytics properties have stopped processing data Third Door Media, the parent company of Search Engine Land, received one such notification for a UA property – and several other search marketers also confirmed they have received a notice for websites they work on or own within the past […]
Launching a new website is one of the more exciting projects for a company. And during these projects, everyone involved obsesses over the smallest details as if their lives depended on it. The colors, the logos, the fonts, the pictures – no stone is left unturned, except the stone that has SEO underneath it. Often, […]
Microsoft told us that we should expect Bing Chat data in Bing Webmaster Tools by May 2023, well, we are now a few months after that deadline and we still do not have any Bing Chat data in Bing Webmaster Tools. In fact, Bing has been talking about this feature since February and guess what, now […]
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