Pinterest SEO: Your guide to brand discovery

Search is evolving, and social platforms are now at the heart of discovery.  Pinterest, in particular, has emerged as a powerful visual search engine, driving traffic and engagement for brands, bloggers, and businesses. Unlike traditional social media, which thrives on conversations and real-time interactions, Pinterest is built for intent-driven discovery – where users actively seek […]

Google VP of Ads bets on AI to transform ads into tailored consumer journeys

Google’s Ads and Commerce product lead, Vidhya Srinivasan, today outlined how the company is reimagining advertising as “avenues for tailored exploration” in response to unpredictable consumer behavior. The big picture: Google is focusing on three key solutions to help advertisers break through: AI-powered shopping innovations. Google launched several new shopping features, including ads in Lens, […]

Google expands Vehicle ads to include RVs and campers

Google vehicle ads now accept listings for recreational vehicles (RVs) and campers. This broadens the scope beyond traditional automobiles. The details. The expansion, announced Feb. 28, allows RV and camper dealers to showcase their inventory directly in Google search results, similar to how car dealerships have been using the platform. The catch. Dealers must maintain […]

Google Merchant Center renames Conversion Settings as Key Event Setup

Google updated its conversion terminology in Google Merchant Center, renaming “Conversion settings” to “Key event setup” in the Google Ads UI. The terminology change aligns Google Merchant Center with Google Analytics 4’s shift from “conversions” to “key events,” creating more consistent language across Google’s marketing platforms. The big picture: This change reflects Google’s broader move […]

Reddit for SMBs: A hidden SEO and engagement goldmine

Reddit isn’t just a place for memes and viral debates – it’s a powerful tool for small and medium-sized businesses (SMBs) looking to boost visibility, connect with audiences, and even boost SEO.  While most marketing advice for Reddit focuses on big brands, SMBs can use the platform effectively to engage with potential customers, build trust, […]

How to craft search ads that stand out

Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up.  To stand out, you need more than basic ad copy. This article breaks down how to craft search ads that grab attention and drive results.  You’ll learn actionable strategies for writing compelling headlines and descriptions, plus advanced techniques […]

ALWAYS HERE FOR YOU

CONTACT US

Feel free to contact us and help you at our very best.