​12 tips to win more SEO clients

After 12+ years in SEO, selling to hundreds of clients – from small businesses to global brands – I’ve learned what works when it comes to landing and retaining SEO clients. While every client is unique, there are clear strategies that consistently lead to success. This article tackles my best advice for winning new SEO […]

Multilingual and international SEO: 5 mistakes to watch out for

English-language keywords are becoming more competitive daily, making it harder to rank for popular terms – even with an unlimited budget.  To maximize your efforts, consider alternatives like multilingual or international SEO. Before we dive in, let’s clarify the difference:  Multilingual SEO involves multiple languages, regardless of the target country. For example, adapting a U.S. […]

Google testing channel reporting for Performance Max campaigns

Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Documentation about Channel reporting coming to Performance Max was reported by Kirk Williams, Founder of Zato, with Google Search Lead Tetsuo Konno tagged in the reference on X. A […]

How to use OpenAI’s Deep Research for smarter SEO strategies

SEO is evolving faster than a fruit fly colony in a genetics lab – constantly adapting, mutating, and surprising even the experts. One day, long-form content reigns supreme; the next, AI-generated summaries are stealing the spotlight. Staying ahead requires smarter, data-driven insights. AI-powered tools like OpenAI’s Deep Research are reshaping how marketers approach content strategy, […]

How to do PPC keyword gap analysis

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To stay competitive – whether you’re scaling your budget, chasing growth goals, or trying to revitalize PPC performance – you must […]

Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews

Google AI Mode is now here and available within Google Search Labs; it is a new search mode that goes beyond AI Overviews with a more immersive Google Search AI interface that provides “more advanced reasoning, thinking and multimodal capabilities,” Google announced. Google also announced that AI Overviews are now powered by Gemini 2.0 and […]

Microsoft’s Copilot adds Showroom ads and Dynamic filters

Microsoft is ramping up its advertising efforts in Copilot, introducing new interactive ad formats and reporting improved ad relevance metrics. This is meant to enhance interactivity and personalization for users. The big picture. Copilot ads are now fully implemented in English, French, and German markets, with Spanish and Japanese coming soon. New ad formats. Microsoft […]

Why SEO often fails before it even begins

When a business hires an SEO service, they expect immediate action – site tweaks, content strategies, and keyword targeting – rolled out fast.  So when my recent client demanded these deliverables ASAP, my response caught them off guard: “You don’t need it.” It wasn’t what they wanted to hear. But it was exactly what they […]

ALWAYS HERE FOR YOU

CONTACT US

Feel free to contact us and help you at our very best.