AI-powered search engines (e.g., OpenAI’s ChatGPT, Perplexity) are failing to drive meaningful traffic to publishers while their web scraping activities increase. That’s one big takeaway from a recent report from TollBit, a platform that says it helps publishers monetize their content. CTR comparison. Google’s average search click-through rate (CTR) was 8.63%, according to the report. […]

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: Previous cap: 100 negative keywords per PMax campaign New cap: 10,000 negative keywords per PMax campaign Rollout timeline: Next few weeks for all PMax advertisers […]

Google is adding more engagement options to Performance Max campaigns, adding Message assets alongside those already available in Search campaigns. What’s new: The Message assets functionality, previously exclusive to Search ads, was spotted by digital marketer Emirhan Bayutmuş and is now available in Performance Max campaigns. This feature allows users to initiate conversations with businesses […]

Search has transformed. AI-powered results, featured snippets, “People Also Ask,” and Google’s Search Generative Experience (SGE) are redefining how — and where — visibility happens. Join Wayne Cichanski, Vice President of Search & Site Experience at iQuanti for SEO Beyond Just the Ten Blue Links! He’ll share a data-driven SEO 2.0 framework designed to help […]

Despite being a popular talking point, people aren’t (yet?) abandoning Google Search and using ChatGPT search or other AI chatbots. In fact, the number of Google searches increased year over year, and Google Search handles 373 times more searches than ChatGPT, according to a new analysis by SparkToro co-founder Rand Fishkin. Why we care. Many search […]

ChatGPT Tasks might be the most underrated tool in SEO today. It can turn a single employee into a vast team – but only if you know how to use it. And in this article, you’re about to see the future of SEO. What is ChatGPT Tasks? ChatGPT Tasks is a tool within ChatGPT designed […]

Have you been hit by a 5xx server error in Google Search Console? 500 errors are an HTTP status code that indicates you messed up something and need to start a late-night debugging session.  500 errors are offensive. I can only compare it to eating fermented shark in Iceland – something you’ll want to spit […]

In the last few months, I’ve seen a lot of confusion around Meta Ads’ health restrictions – frightened health marketers and scare tactics from some uncool people.  This article aims to set the record straight. Meta Ads 2025 health restrictions: Context and regulations Meta is doing its best to comply with regulations (think HIPAA in […]

Google is gearing up for its annual Google Marketing Live event, set to stream on Wednesday, May 21, at 12 p.m. ET / 9 a.m. PT. What’s new: Ginny Marvin, Google Ads Liaison, announced the date on LinkedIn and encouraged advertisers to register for the event Vidhya Srinivasan, Google’s VP of Ads, shared a letter […]

Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. The company will use lessons from ads already running in AI Overviews to inform its approach. Ad buyers warn that user behavior in AI Mode’s conversational interface could reduce ad effectiveness. Big picture. Google is looking to monetize its […]