SEO AUTHORITY
SEO AUTHORITY
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When and how to use knowledge graphs and entities for SEO
If you’re like me, you’ve heard plenty of talk about entity SEO and knowledge graphs over the past year. But when it comes to implementation, it’s not always clear which components are worth the effort. I’ve struggled to determine...
Google Ads brand settings: What you need to know about inclusion & exclusion
Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance Max. We’ll cover: What is Brand Inclusion in Google Ads? When should you use Brand Inclusion for Search? What is Brand Exc...
Protect your personal information and easily take action on outdated content in Search results.
Seeing that others have published your personal information online can be stressful. Google’s newly-redesigned Results about you tool protects your privacy by scanning f…...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.