SEO AUTHORITY
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Study: Why seasonality adjustments keep failing advertisers on Black Friday
A three-year analysis of up to 6,000 advertisers shows that using Google’s seasonality bid adjustments during Black Friday and Cyber Monday (BFCM) consistently harms efficiency — even though the platforms keep recommending them. The big picture. Sm...
Google to auto-link YouTube channels and Google Ads accounts
Google is rolling out automatic linking between YouTube channels and Google Ads accounts when its systems detect a strong data relationship between the two — giving advertisers access to richer audience signals without manual setup. Driving the news. Goo...
Google Performance Max gets direct video uploads
Google is quietly rolling out a new Performance Max feature that lets advertisers upload video files directly inside the “Edit assets” panel — no YouTube channel or Shared Library required. Driving the news. The feature, spotted in the Google...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.