SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
AI Mode in Chrome is easier to use on iOS and Android.
Plus, the AI Mode shortcut is expanding to 160 more countries...
How agentic AI threatens to upend OTAs’ dominance in search
No one knows how the agentic AI race will end, but its impact is already clear. Online travel agencies (OTAs) such as Expedia, Booking.com, and Trip.com are entering a new era of disruption – one that rivals the rise of Google search. AI assistants...
How APIs extend data access and automation in Google Ads and Meta Ads
Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides much of the data and automation potential that dri...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.