SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
Outsmarting Google Ads: Insider strategies to navigate changes like a pro
When the rules change, smart players adjust their strategy. Google Ads has changed a lot since it first launched. But shifting PPC strategies isn’t always easy. What happens if the rules change and you don’t know about it? Or you’re too confu...
Why SEO is still key to visibility on search, social, and AI platforms
For years, digital marketing has seen constant debates about the “death” of SEO. But as long as people search for information, products, and services online, optimization will remain essential. Search platforms may evolve – whether Goog...
AI search engines often make up citations and answers: Study
AI search engines and chatbots often provide wrong answers and make up article citations, according to a new study from Columbia Journalism Review. Why we care. AI search tools have ramped up the scraping of your content so they can serve answers to their user...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.