SEO AUTHORITY
SEO AUTHORITY


LATEST POSTS

Watch a podcast discussion about Gemini 3 and the future of Search.
Learn how Gemini 3 powers Google Search with Generative UI, Nano Banana, and interactive graphics....
New AI Visibility Awards spotlight brands thriving in AI-generated search results
As AI chatbots become the go-to tools for travel planning, product recommendations, and more, marketers face a growing challenge: how do you make sure your brand appears in the answers? Semrush believes it has the answer – and it’s launching an award prog...
Google adds location targeting controls to Demand Gen campaigns
Google Ads is rolling out new location targeting options for Demand Gen campaigns, bringing them in line with controls already available in Search. What’s new. Advertisers can now explicitly choose between Presence or interest and Presence only when setting...

The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.

Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.

A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.

A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.

A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.

