SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
Google expands Search Max beta to more accounts
Google’s AI-powered match type Search Max is rolling out to more accounts, bringing automated ad optimization to Search campaigns. How it works: Expanded search term matching. Google extends beyond existing keywords and match types, using landing pages,...
Why website content won’t boost your Google Maps keyword rankings
If you’re spending time and money adding keyword-rich content to your website, hoping to improve your Google Maps rankings, you’re wasting resources. Website content does not influence your visibility in Google Maps – but there are proven str...
Should you use optimized targeting in Google Ads? A quick guide
Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting feature. Let’s explore: is optimized targeting your fr...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.