SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
No rookies. No fluff. Just the most advanced SMX agenda ever.
The wait is over: I am beyond thrilled to finally reveal the agenda for SMX Advanced – June 11-13 in Boston. Still here? Weird. You should already be knee-deep in the 500-level program by now… but hey, if you want a preview, I’ve got some mi...
4 SEO practices with diminishing returns
Whether it’s time, money, or expertise, marketing resources are finite. In today’s world, with advances in AI and more efficient tools than ever, businesses expect better results with fewer resources. That means every second spent on an SEO campaig...
Bluesky for PPC: What you need to know
Bluesky is quickly gaining attention as a growing social media platform – but what does that mean for the PPC community? Here’s what you need to know and how to prepare for potential ad opportunities What is Bluesky? Bluesky is a social media...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.