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How to use YouTube Shorts to drive sustained growth, engagement
With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used effectively, Shorts unlock multiple benefits that other plat...
Google Ads to show ads in the top ads position, also in the bottom ads position
Google will now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction. As a reminder, the definition of top ads changed about a year ago, as Google began mixing ads in various organic positions thro...
DOJ unveils plan to end Google’s illegal search monopoly
The U.S. Department of Justice and a coalition of states unveiled their proposed remedies today aimed at dismantling Google’s illegal monopoly in search and search advertising. These include breaking off Chrome and banning default search paymen...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.