SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
The next wave of search: AI Mode, deep research and beyond
With the rise of AI-powered features, search engines are not just directing users to information but delivering answers directly. This shift is redefining how people interact with the web, raising questions about the future of SEO, content discovery, and...
Pagination and SEO: What you need to know in 2025
Ever wondered why some of your ecommerce products or blog posts never appear on Google? The way your site handles pagination could be the reason. This article explores the complexities of pagination – what it is, whether your site needs it for SEO,...
Ad hijacking: Understanding the threat and learning from Adidas by Bluepear
Ad hijacking occurs when dishonest affiliates create ads almost identical to a brand’s official ads. They copy headlines, text, and display URLs so potential customers assume these ads are legitimate. In reality, these affiliates, often invol...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.