SEO AUTHORITY
SEO AUTHORITY


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Google open-sources ads API MCP server for AI developers
The MCP Server for Google Ads is now publicly available on GitHub, Google announced. This marks a major milestone in bringing AI agents closer to real-world marketing workflows. How it works. The Model Context Protocol (MCP) is an open standard that allows lar...
Check out the top Halloween trends of 2025 on our Frightgeist site.
For more than a decade, we’ve rounded up the top Halloween Search trends each year on our website, Google Frightgeist.Check out some of 2025’s top (and most surprising) …...
Forget the Great Decoupling – SEO’s Great Normalization has begun
For years, SEO success was measured by charts pointing up and to the right. We celebrated traffic spikes, shared screenshots, and treated rising sessions as proof of strategy. But those days are gone. The Great Decoupling represents the decline of...

The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.

Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.

A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.

A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.

A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.