SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
Forget the Great Decoupling – SEO’s Great Normalization has begun
For years, SEO success was measured by charts pointing up and to the right. We celebrated traffic spikes, shared screenshots, and treated rising sessions as proof of strategy. But those days are gone. The Great Decoupling represents the decline of...
AI search relies on brand-controlled sources, not Reddit: Report
A dominant share – 86% to be specific – of AI citations come from sources brands already control, according to a new analysis of 6.8 million citations across ChatGPT, Gemini, and Perplexity conducted by brand visibility platform Yext. Why we care....
Apple Ads: What you need to know in 2026
If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name change. The platfor...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.