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OpenAI insists ChatGPT âadsâ werenât ads
OpenAI is trying to reassure paying users after ChatGPT surfaced what looked like ads from brands like Target and Peloton â and said those prompts werenât ads at all. What happened. Paying ChatGPT users shared screenshots of promotional-style prompts, incl...
Google Search Console Insights integrating social channels
Google Search Console will be gaining social channel data in the Insights report tab. This is a new âexperimentâ that âunified view of their Google Search performance across their websites and social channels,â Google wrote. The Insights report will sh...
How to use proxy metrics to speed up optimization in complex B2B journeys
Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling high-ticket items, this is the reality. A campaign launched tod...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid resultsâoften referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.