SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
Social and UGC: The trust engines powering search everywhere
AI search isn’t killing SEO. It’s forcing it to evolve into a new, multi-platform discipline called search everywhere optimization, where social and user-generated content (UGC) are the new trust engines driving discoverability. When I presented th...
5 Google Ads tactics to drop in 2026
Over the past year, Google Ads has increasingly embraced automation, shifting the account manager’s role in both practice and strategy. The granular control and transparency we once took for granted are rapidly disappearing. As 2026 approache...
Winning the platform shift by Braze
Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts over the past two decades. But forecasting where things are going is especially hard when it comes to modern AI, w...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.