SEO AUTHORITY
SEO AUTHORITY


LATEST POSTS

Google vision match vs. traditional search: Early insights on AI shopping tool
With Google’s introduction of its vision match feature, users can now describe a product they’re looking for, and AI will generate suggestions similar to that item. The real kicker is that the product generated likely doesn’t exist.&nbs...
Join Google, Chewy, and Amazon at SMX Advanced!
If you’re craving an advanced training experience that skips the basics and dives into the deep end of search marketing, look no further than Search Engine Land’s SMX Advanced – coming to Boston June 11-13. This is your chance to be a part of...
Your 2025 playbook for AI-powered cross-channel brand visibility
AI is changing how people find and engage with content – but the core signals that drive visibility haven’t changed. This article shows how search marketers can stay competitive by combining proven SEO and content strategies with AI-powered w...

The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.

Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.

Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.

A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.

A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.

A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.