SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
LinkedIn Ads or Google Ads? A framework for smarter B2B decisions
B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize your time and advertising budget between channels.&...
The search visibility framework: Dominating every corner of the SERP in 2026
Search is having its biggest identity shift in decades, and your SEO strategy has got to keep up. Now, the reality is that even when you win a top organic spot, you’re competing against AI Overviews that kill clicks before a user ever visits your site. T...
Amazon resumes Google Shopping ads – but not in the U.S.
Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly pausing them – a move that now looks like a deliberate marketing test. The details: All international domains are once again running Shopp...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.