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Google says you need certification for prescription drug advertising
Google Ads is rolling out a major policy change around how advertisers can use prescription drug terms, marking one of the biggest shifts in healthcare ad regulation on the platform in years. What’s new. Starting Oct. 29, Google will restrict the use of...
Microsoft Bing finally supports the data-nosnippet HTML attribute
Microsoft Bing now supports the data-nosnippet HTML attribute. This gives brands and businesses more control over what content appears in search results and AI-generated answers, including in Copilot. Why we care. This gives you more control over how your cont...
ChatGPT performs a search in 31% of prompts, new data reveals
ChatGPT performs a search in nearly one-third of prompts and averages more than two searches per query, each about 5.5 words long (roughly 60% longer than the typical Google search), according to a new study from marketing agency Nectiv. Why it matters: ChatGP...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.