SEO AUTHORITY
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How to make engaging long-form YouTube videos
Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube. From in-depth tutorials to video podcasts, longer videos can drive engagement, build communities, and even get featured in Google&rsq...
Navigating Google’s site reputation abuse policy: What publishers need to know
Google’s controversial site reputation abuse policy certainly ruffled a few feathers since its rollout last year. Some publishers, like Forbes, blame the policy for forcing devastating decisions in newsrooms – like the firing of all freelance journ...
YouTube gives brands and creators new linking tools
YouTube is rolling out new features that make it easier for creators and brands to connect their collaborative content with advertising campaigns. This comes after their introduction last year of tools to help brands better leverage creator content and its fas...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.