SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
Google adds ROI insights to Meridian marketing mix model
Google is enhancing Meridian, its open-source Marketing Mix Model (MMM), to help marketers make smarter, more precise budget decisions. Why we care. Understanding ROI across channels is increasingly critical. These new Meridian updates allow for a more precise...
Thriving in AI search starts with SEO fundamentals
The history of search offers clues about where we’re headed in the AI era – but there’s more to learn and more to do to move forward with practical steps. AI changes the way people search. Instead of short queries that once required digging t...
AI Mode can now help you search and explore visually
We’re redefining how you imagine, find and shop for just what you’re looking for in Search....
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.