SEO AUTHORITY
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LATEST POSTS
Microsoft expands search themes in Performance Max to 50
Ahead of a slate of announcements coming next week, Microsoft Advertising says advertisers can now add up to 50 search themes to Performance Max campaigns — a significant increase from previous limits. Why we care. Search themes act as strategic signals that...
Google tests expanded video limits in Performance Max
Advertisers are spotting signs that Google is increasing the number of video assets allowed per Asset Group in Performance Max campaigns — from 5 videos to as many as 15. Why we care. Video is increasingly central to Performance Max performance, but the curr...
Why ecommerce SEO audits fail – and what actually works in 30 days
A $4 million Shopify brand recently showed me an SEO audit it received six months earlier – 127 pages, 53 action items, and a $12,000 price tag. Since then, the company has updated page titles and meta descriptions and added a few blog articles – 12 recomm...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.