SEO AUTHORITY
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Google can’t decide if the web is thriving – or dying
In a Friday court filing, Google’s lawyers wrote: “The fact is that today, the open web is already in rapid decline.” That line directly contradicts what Google executives and representatives have been saying for months. CEO Sundar Pichai (Ma...
GEO and SEO: Convergence, divergence or something in between
Over the past two years, AI and LLMs have stepped out of the shadows and into public consciousness. Not long ago, most people’s understanding of AI was limited to sci-fi references or the occasional nightmare about machines taking over. Now, everyo...
What AI means for paid media, user behavior, and brand visibility
AI isn’t just tweaking paid media – it’s transforming it. What was once background automation is now driving entire campaign types and reshaping how users discover brands. From incremental optimization to transformation AI has, in some...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.