SEO AUTHORITY
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Google drops reporting on several structured data types
In June, Google announced it was deprecating seven structured data types from working within Google Search. Now, Google is also removing the reporting related to six of the seven of those structured data types. The impacted structured data types. Google will s...
Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative
Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, budget, and creative energy – and most teams are already...
3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass by Emarsys
Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts, but because they want to. Despite this, customer loyalty feels harder to maintain than ever before. The frustrating part? Sure-...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.