SEO AUTHORITY
SEO AUTHORITY
LATEST POSTS
Measuring GEO: What’s trackable now and what’s still missing
Large language models (LLMs) are transforming how consumers discover brands and find answers to both simple and complex questions. For marketers, this shift demands new ways of measuring visibility and impact. Yet unlike Google search, generative engines revea...
Are Google’s AI Overviews eating your PPC revenue? Key things to know by Adthena
AI Overviews haven’t just shifted how Google presents search results; they’re already reshaping the economics of paid search. When AI Overviews appear on your most valuable queries, they: Intercept attention. Push ads down the page. Erode click-thr...
Google adds YouTube breakdowns for Demand Gen campaigns
Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements perform. Why we care. Until now, Demand Gen reporting lumped all YouTube traffic together, making it hard for advertisers to know whether...
The process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.
Used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management – the other being innovation.
Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier SE.
A software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages.
A web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
A content management system (CMS) manages the creation and modification of digital content. It typically supports multiple users in a collaborative environment. CMS features vary widely.